How to Turn Real Estate Leads Into Sales

Here's the script I used when I was actively practicing real estate and that our members currently use with great success. The reason it works is because it's a non-threatening, open ended question designed to start a personal relationship with the prospect.

You're welcome to use this exact script as long as you're a client of mine. If you're not a client, please don't use it word for word. Just type it out once and then save it to your computer so that you can just copy and paste it whenever it's needed. Make sure to reply to their message as quickly as possible. It's simple but it works extremely well!


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Hi <NAME>,

Thanks so much for visiting my site and emailing me your criteria (see below). Before I conduct a search for you on the MLS, I was wondering if there's a specific location in <CITY> that you're looking for?


Cheers,
YourFirstName

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Make sure to reply to their original email with their criteria so they can see what they filled out. Just hit reply to their lead and then cut and paste your message along with filling out their name and the appropriate city. I'm confident that if you use this script that you'll be able to turn many more of your leads into sales. Most of the agents that use the script above turn approximately 1 out of 20 of their leads into sales.


Best of luck,

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