A client contacted me the other day to cancel his newsletterđ˘ He felt it was a waste of time because he never really heard back from anyone.
The reality is though that people rarely reply to newsletters. I never reply to any of the newsletters I receive but I remember the person sending them and when Iâm ready to act, theyâll be the first person I contact.
The same thing goes for this newsletter. I hardly ever receive a reply but I know it works as I consistently watch long-term subscribers turn into clients. Without the newsletter, Iâd have definitely lost touch and also lost the sale.
I urged my valued client to reconsider as itâs so incredibly important to consistently keep in touch with your contacts each month but there was no swaying him.
He had nearly 300 subscribers that he was now going to turn his back on but whatâs worse is that without a newsletter, itâd be impossible for him to continue building his list as heâd have nothing to subscribe them to.
They say that âthe moneyâs in the listâ and on average, each active subscriber is worth around $1 a month. With an average open rate of 25%, he would be making around $75 a month from his list!
Instead of cancelling our service to save $37 a month, heâll actually be losing $38 a month. If you want to more accurately try to figure out how much each one of your subscribers is worth, check out the email subscriber value calculator.
The moral of the story is, donât get discouraged if you never hear back from your subscribers. Just know that theyâre constantly aware of you and that when the time finally comes for them to buy or sell, youâll be the first person they turn to.
If you already use our newsletter service, consider customizing every once in a while with your own content to give it a bit of extra personality. If you donât use our newsletter, nowâs the perfect time to get started as thereâs no setup fee and the first month is just $1.
