A CRM Built Around the Way You Work.
We configure it around the way you sell, connect the tools you actually use, and automate the routine follow-up.
Ask AI when you need an answer. Let the system handle the routine when you don’t.
- Built around your workflow
- Routine follow-up automated
- Ask AI for CRM answers
- Lead sources connected
In business since 2001 · Founded by a former real estate agent
Asked about listings in her price range
Discussed viewing schedule for the weekend
Sent 3 matching listings
Contacts, conversations and pipeline — in one place
Built for Real Estate. Proven Since 2001.
Real Estate Machine has been helping real estate agents stay visible and stay in touch since 2001. Founded by a former real estate agent, the business is built around an understanding of how real estate actually works.
25 Years in Business
Helping real estate agents stay visible and stay in touch since 2001.
Founded by a Former Agent
Built by someone who has worked in real estate firsthand.
Built for Real Estate Agents
Designed around the day-to-day needs of real estate sales and follow-up.
No Two Agents Work the Same. Your CRM Shouldn’t Either.
Some agents live on referrals. Some prospect every day. Some focus on buyers, listings, condos or a particular market. Your CRM should reflect the way you actually do business.
We configure your pipeline, lead sources, follow-up, communication and automation around the way you work, and the system can evolve as your business does.
Your CRM Setup
- Lead SourcesWebsite leads, referrals and other supported sources
- PipelineBuilt around your sales process
- Follow-UpTiming and priorities based on the way you work
- CommunicationEmail, calling and texting setup where supported
- AutomationRoutine actions and reminders configured around your process
- CalendarAppointments and follow-up connected to the CRM
Built around your business, not somebody else’s workflow.
Sent 3 listings in his price range
15-min call — pre-approval confirmed
Wants a 3-bed near good schools
Welcome email + buyer guide sent
Everything in One Conversation.
Every call, text, email, note and appointment stays connected to the contact, so the full relationship history lives in one place and the next action always follows the conversation.
It Works the Database While You Work the Business.
You shouldn’t have to remember every birthday, anniversary, stale lead, overdue follow-up or next step. Configure the CRM to keep watch on routine opportunities and follow-up, then use Ask AI whenever you want an answer without digging through the database.
Let It Work
The system handles configured routine monitoring and follow-up without relying on your memory, so the ordinary stuff keeps moving on its own.
- Birthday coming upTrigger the configured outreach or follow-up
- Home anniversary approachingTrigger the configured past-client follow-up
- New lead arrivesCreate or update the contact, record the source and trigger the configured next step
- Lead hasn’t been touchedFlag it or trigger the configured follow-up
Core CRM automation is included. More advanced campaigns, funnels and custom automation systems are available separately.
Just Ask
When you want an answer, you don’t need to remember where the information lives. Ask the CRM in everyday language.
Find seller leads I haven’t spoken to recently.
I found 6 seller leads you haven’t contacted in the last 30 days.
+ 3 more
Answers come from the contacts, conversations and history already in your CRM, so you can see who’s worth calling without digging through records.
New Leads Flow Straight Into Your CRM.
Supported website leads, referrals and other lead sources can flow into your CRM, where the contact is created or updated and the configured follow-up can begin.
So new inquiries don’t sit in an inbox while you’re out showing property.
Supported lead sources can be connected where applicable. Not every portal integrates automatically.
How a new lead reaches you
- 1A new lead arrives
A website lead, referral or other supported source comes in.
- 2Contact created or updated
The lead is added to your CRM.
- 3Source recorded & follow-up triggered
The lead source is logged and the right next step fires.
Lead source recorded, follow-up triggered, nothing forgotten.
More Than a CRM. Ready to Work.
Your CRM comes with the core tools you need to communicate, follow up and stay organized — all connected around the same contact database.
CRM & Pipeline
Keep contacts, opportunities, notes and next steps organized in one place.
Email & Campaigns
Send one-to-one emails and campaigns while keeping communication connected to the right contact.
Phone & Text
Call and text from the CRM while keeping conversations connected to each contact.
Online Booking Calendar
Let leads and clients book available times directly into your calendar.
Custom QR Codes
Create branded QR codes that connect signs, print pieces and other offline marketing to your follow-up.
Automated Follow-Up
Automate routine reminders, lead handling and follow-up around the way you work.
Supported lead sources can be connected where applicable.
Phone, SMS and other usage-based charges may apply.
Built to Grow With You.
Add advanced automation or other services later if and when they make sense for your business.
CRM for Individual Agents
- Sales Pipeline
- Online Booking Calendar
- Ask AI for CRM Answers
- Automated Follow-Up
- Lead Source Connections
- Custom QR Codes
Team plans available.
Custom integrations, advanced automation, extensive database cleanup or complex team routing may be quoted separately.
Ready to go? Start now — no demo required.
Want to talk it through first? Book a CRM Demo →
Questions? We’ve Got Answers.
Build a CRM Around the Way You Work.
Start with a CRM configured for your business, then add the tools and automation that make sense as you grow.
Ready to get started? Get Started →
Still have a question? Contact us.
Looking for the full CRM overview? CRM Overview →
Serving real estate agents since 2001.