Your Real Estate Business, Organized in One Place.
A CRM built around the way real estate agents work. Organize leads, conversations, appointments and follow-up in one connected system — so your database becomes something you work, not just something you store.
- Keep contacts and conversations together
- Track leads from inquiry to closing
- Call, text and email from one place
- Keep follow-up moving
In business since 2001 • 25 years serving real estate agents
Asked about listings in her price range
Discussed viewing schedule for the weekend
Sent 3 matching listings
Contacts, conversations and pipeline — in one place
25 Years in Business
Real Estate Machine has been helping real estate agents market themselves since 2001.
Founded by a Former Agent
Built by someone who has worked in real estate firsthand.
Canada & the United States
Serving real estate agents on both sides of the border.
A Database You Work
Turn stored contacts into organized relationships and clear next actions.
More Than a Contact List.
Many agents have hundreds or thousands of contacts but never consistently work the database. The CRM turns stored contacts into organized relationships — with clear next actions so nothing slips through the cracks.
Know Who Needs Follow-Up
See which contacts are waiting to hear from you — instead of guessing or scrolling through an old spreadsheet.
Keep Notes & History
Every conversation, showing, and detail stays connected to the contact, so you always have context.
See the Next Step
Clear next actions and reminders keep things moving — so leads don’t quietly go cold.
Every contact has a next step — so your database stays active instead of sitting untouched.
Built Around Real Estate Relationships.
Real estate isn’t generic sales. Agents juggle buyers, sellers, past clients, referrals and long-term prospects — all at different stages. The CRM organizes those relationships and moves leads through stages that actually match how you work.
Each relationship type can be organized, tagged, and moved through its own meaningful stages — so you always know where things stand.
Sent 3 listings in his price range
15-min call — pre-approval confirmed
Wants a 3-bed near good schools
Welcome email + buyer guide sent
Full context before you follow up.
Everything in One Conversation.
Every text, email, call, note and task stays connected to the contact. Before you reach out, you can see exactly where things left off — so you follow up with context, not guesswork.
Follow Up From the Same System.
Stop bouncing between your phone, your inbox, and a separate notes app. Communicate from inside the CRM — and keep every message tied to the contact it belongs to.
Make & Receive Calls
Call contacts from inside the CRM where configured, with call history tied to the record.
Send & Receive Texts
Text back and forth without leaving the system — conversations stay in one thread.
Send & Receive Email
Email from the CRM so every message is connected to the right contact.
Notes & Follow-Up Tasks
Capture details and create the next task right after a conversation.
Schedule Appointments
Book the next step without switching to a separate calendar tool.
Desktop & Mobile
Work with contacts, conversations, tasks and follow-up from desktop and supported mobile tools — wherever you are, between showings.
Calling and texting features depend on your configuration and available services. Real Estate Machine can help you set up what makes sense for your business.
Know Where Every Opportunity Stands.
A real estate pipeline shows exactly where each lead sits — from first inquiry to closing. You can see what needs attention and move opportunities forward with a repeatable process.
Pipeline stages are customizable — set them up to match how you or your team actually work.
Illustrative exampleKnow What Needs to Happen Next.
The best database is one that tells you what to do today. Tasks, reminders and appointments keep follow-up moving — so you never lose track of the next step.
Follow-Up Tasks
Create the next action right after a conversation so nothing is forgotten.
Reminders
Get nudged when a follow-up is due — before a lead goes cold.
Appointments
Track showings, consultations and meetings tied to each contact.
Booking Calendars
Let leads book available time slots that flow straight into the CRM.
Contact & Team Assignments
Assign contacts and tasks to yourself or team members so ownership is clear.
Next-Action Tracking
Always know the single most important next step for every contact.
Bring Your Leads Into One Place.
New inquiries shouldn’t scatter across inboxes and platforms. Real Estate Machine can help connect lead sources into the CRM — so new leads are captured, organized and ready for follow-up.
Realtor.ca Leads
Real Estate Machine has developed a Realtor.ca lead workflow that can capture Realtor.ca email inquiries and create or update the lead inside the CRM for follow-up.
Available workflowZillow & Other Lead Sources
Other lead sources — including platforms such as Zillow, website forms, landing pages and other third-party systems — may also be connected depending on the source and available integration method.
Not every portal integrates automatically. Depending on the source, leads can be connected through available integrations, APIs, webhooks or custom workflows. Real Estate Machine can help determine what’s possible for the sources you use.
The Heart of a Connected System.
The CRM is where the relationship lives. Other Real Estate Machine services can connect around it — capturing leads, automating follow-up, and keeping long-term communication going.
Services that can connect around the CRM
You don’t need all of these. Use the CRM as the centre of your system, or use selected Real Estate Machine services alongside an existing CRM where integrations are supported.
Already Have a CRM?
You don’t necessarily need to replace an existing CRM to use other Real Estate Machine services. Integrations depend on the specific CRM and service — and Real Estate Machine can help determine what can connect.
- Keep your current CRM and use selected Real Estate Machine tools around it where supported.
- Integrations depend on the specific CRM and service — we’ll help figure out what’s possible.
- Want a more unified setup? Use the Real Estate Machine CRM as the centre of the system.
Use the Real Estate Machine CRM as your centre — or keep what you have and add compatible tools around it.
Automate the Routine. Keep the Relationship Personal.
Automation can handle the routine work around the CRM — so the first response is fast and nothing is forgotten. But the relationship still belongs to you. The CRM keeps the human side front and centre.
- Lead acknowledgement
- Reminders
- Task creation
- Nurture follow-up
- Appointment communication
- Lead routing
Full automation capabilities — funnels, workflows, and follow-up sequences — are part of the broader Marketing & Automation service. The CRM stays the centre where the relationship lives.
Automation handles the routine. You handle the relationship.
Questions? We’ve Got Answers.
Put Your Database to Work.
Organize your contacts, stay on top of follow-up, and connect the tools around the relationship. Build a system that fits your business — starting with the CRM, or adding it to what you already use.
In business since 2001 • Serving real estate agents in Canada and the United States