Built From Real Estate Experience.
Real Estate Machine began with a single monthly newsletter created by a real estate agent who needed a better way to stay in touch. More than two decades later, it has grown into a broader set of marketing, communication and follow-up tools — still built around the way real estate agents actually work.
- 1996
A real estate career begins
Russ Hunter starts working actively as a real estate agent — prospecting, calling and building relationships with clients.
- 1997
A personal newsletter is created
To stay in touch with a growing list of clients and prospects, Russ creates his own monthly real estate newsletter.
- 2001
Real Estate Machine begins
Russ steps away from active real estate and starts offering the newsletter service to other real estate agents.
- Today
A connected system of tools
What started with newsletters has grown into marketing, CRM, automation and follow-up tools for agents across Canada and the U.S.
Started With a Simple Problem.
Russ Hunter began working as a real estate agent in 1996. He prospected, called and communicated constantly — but as his list of clients and prospects grew, staying in regular contact with all of them became harder and harder.
In 1997, he created his own monthly real estate newsletter as a practical way to stay connected without having to manually reach out to every person every month. Over the next several years, it became an important part of his real estate business.
Months after a newsletter went out, past clients or prospects would sometimes respond — thanking him for staying in touch, or reaching out when they were finally ready to buy or sell. That experience showed the long-term value of consistent communication.
“The hardest part of real estate isn’t knowing what to do. It’s doing it consistently while everything else is happening.”
That idea — making consistency easier — is still what drives Real Estate Machine today, even as the tools have grown far beyond newsletters.
From active real estate to helping other agents stay connected.
Real Estate Stayed Close to Home.
In 2001, after several years of using his own newsletter in real estate, Russ stepped away from active sales and began helping other agents stay in touch more consistently.
That same year, his wife Juliette left her role in human resources at a tech company to join him in building Real Estate Machine.
The decision was practical, but personal too. Russ wanted a more predictable schedule and more time with his growing family. Having grown up without much stability himself, creating that kind of life for his own children mattered deeply.
Real estate never really left. It remained the industry Russ knew, understood and enjoyed — and Real Estate Machine became a way to stay connected to it while helping other agents succeed.
More Than Newsletters Today.
What began as a way to help agents stay in touch has gradually expanded into a broader set of tools for visibility, lead capture, communication and follow-up.
Practical Tools. No Need to Overcomplicate It.
Real Estate Machine is designed to help agents get useful systems in place without forcing them to replace everything they already use.
Start With What You Need
Begin with one service. Add more only if and when it makes sense for your business.
Keep What Already Works
Use existing systems where supported. Connect Real Estate Machine tools around them.
Automate Without Losing the Relationship
Let the system handle repetitive follow-up, while you keep the personal relationship at the centre.
Proudly Canadian. Built to Serve More Than One Market.
Real Estate Machine is proudly Canadian, and the business serves real estate agents in Canada and the United States. Local and regional differences matter, so the tools are designed to be flexible enough for different markets.
In business since 2001 — founded by a former real estate agent, focused on real estate agents, serving Canada & the United States.
Canada
Founded and based in Canada, with local and regional newsletter editions available across many Canadian markets.
United States
Serving real estate agents in the United States with the same practical tools, adapted where appropriate for different markets.
Still Focused on Real Estate.
More than two decades after it began with a monthly newsletter, Real Estate Machine is still focused on helping real estate agents stay visible, stay in touch and follow up more consistently.
In business since 2001 • Serving real estate agents in Canada and the United States