YOU’VE GOT TO (HAVE A) LIST TO LAST: The Quality of Your Content Counts

hyperlocal real estate newsletter content

I’m sure you’ve heard the term “You’ve got to list to last” and it’s very true – especially in this market. I have a bit of a different spin on it though. My motto is “You’ve got to HAVE A list to last”. Aside from a few banged-up lockboxes and some rusty old open house […]

Real Estate & Instagram

real estate Instagram posts

It’s no secret that the world of real estate has seen some incredible changes over the past decade, especially when it comes to technology. For instance, having a strong presence on social media isn’t as much an option nowadays as it is a necessity. If you look weak on social media, you’re going to look […]

Hyperlocal Content For Your Real Estate Newsletter

Adding hyperlocal content to your newsletter will make a huge difference to your reputation and to your business! Your client list is your most important asset but in order for it to hold its value, you have to consistently keep in touch. The best way to consistently reach out to your list each month is […]

The Pipedream of Perfection

The Pipedream of Perfection - begin

Winston Churchill once said, “perfectionism is the enemy of progress”. One of the biggest issues with striving for perfection is that we tend to procrastinate and never actually complete the task. There’s no such thing as perfect. The key is to step forward with your best effort; otherwise, fear of failure and rejection will limit […]

Top 10 Ways to KILL it on LinkedIn!

Social media is a crucial element for real estate agents. If you don’t take advantage of it, you’ll be missing out on countless deals every year—deals that will go to Susan or Jerry from the office down the road 🙁 Platforms such as Facebook, Twitter and Instagram are important from a social standpoint, but LinkedIn […]

Do you OWN or RENT your list?

Facebook was in the headlines in the early part of 2019 when their service suddenly went down for an entire day. No concrete explanation was really given other than technical difficulties. It kind of makes you wonder. Then, a few days later, it was revealed that Facebook failed to properly secure hundreds of millions of […]

Turn Dead Leads Into Deals

Continuously following up with prospects can be exhausting. You know you shouldn’t give up on them because they have the potential to eventually turn into a $13,645 commission but, more often than not, they’re put on the back burner and forgotten about. It’s important to consistently follow-up with prospects who aren’t ready to act right […]

A Member of the High Commission

Your commission rate isn’t just about money; it’s about pride and self-respect. Our previous Cutting Commission Cutters Down to Size article discredited discount brokers by turning their own actions against them. The strategy involved scenarios where discount brokers had sold their own personal properties at full selling broker commissions. It worked so well that I […]

The Language of Lying

One of the most effective ways to determine whether or not someone’s lying is to examine their body language and speech patterns. Here are a few tips that’ll help turn you into a human lie detector machine: TICK TOCKDeceptive answers usually take longer to formulate than truthful ones. UM, ERRLiars often mispronounce words, stutter or […]