Not long ago, Facebook made headlines when their entire platform went down for an entire day. The vague explanation? “Technical Difficulties.”
A few days later, it was revealed that Facebook had failed to properly secure hundreds of millions of user passwords. These passwords were accessible to thousands of employees – and who knows who else!
Adding to the chaos, Facebook recently announced that you can no longer target real estate-related ads by age, gender, or location. This major blow has left agents scrambling to adjust their strategies.
There was a time when all it took was a Facebook business page, a few engaging posts, and the leads would just roll in. Facebook had us hooked!
But then things changed. Organic reach has been virtually eliminated, forcing businesses to pay for ads in order to get their fix.
Worse still, Facebook accounts can be shut down without notice, hacked, or rendered ineffective by algorithm changes. Why trust your contact list, which is your entire business, to such uncertainty?
Don’t get me wrong – Facebook is a powerful tool for promotion. But the real key to long-term success is owning your audience. Your most valuable asset is your list. You need full control over it, and it needs to move with you – no matter what happens to your social media accounts.
That’s why email marketing continues to reign supreme. Newsletters are personal, focused, and effective. Unlike the mindless scrolling of Facebook, email grabs your audience’s attention and builds real relationships.
Plus, asking someone to subscribe to your newsletter feels more natural and meaningful than begging for a “Like” on Facebook.
Research shows that email is 40 times more effective at acquiring new customers than social media. Even better, for every $1 you spend on email marketing, you’ll see an average return of $44. That’s a tremendous investment!
If you’re ready to take your business to the next level, we can help you create a real estate newsletter that automatically keeps you connected with your contacts every month.
Now’s the perfect time! We’re waiving the $50 setup fee for a limited time. Don’t wait – sign up today and secure your future. Take control of your list, your business, and your success!
