Real Estate & Instagram

real estate Instagram posts

It’s no secret that the world of real estate has seen some incredible changes over the past decade, especially when it comes to technology. For instance, having a strong presence on social media isn’t as much an option nowadays as it is a necessity. If you look weak on social media, you’re going to look […]

Hyperlocal Content For Your Real Estate Newsletter

Adding hyperlocal content to your newsletter will make a huge difference to your reputation and to your business! Your client list is your most important asset but in order for it to hold its value, you have to consistently keep in touch. The best way to consistently reach out to your list each month is […]

The Pipedream of Perfection

The Pipedream of Perfection - begin

Winston Churchill once said, “perfectionism is the enemy of progress”. One of the biggest issues with striving for perfection is that we tend to procrastinate and never actually complete the task. There’s no such thing as perfect. The key is to step forward with your best effort; otherwise, fear of failure and rejection will limit […]

Do you OWN or RENT your list?

Facebook was in the headlines in the early part of 2019 when their service suddenly went down for an entire day. No concrete explanation was really given other than technical difficulties. It kind of makes you wonder. Then, a few days later, it was revealed that Facebook failed to properly secure hundreds of millions of […]

A Member of the High Commission

Your commission rate isn’t just about money; it’s about pride and self-respect. Our previous Cutting Commission Cutters Down to Size article discredited discount brokers by turning their own actions against them. The strategy involved scenarios where discount brokers had sold their own personal properties at full selling broker commissions. It worked so well that I […]

The Language of Lying

One of the most effective ways to determine whether or not someone’s lying is to examine their body language and speech patterns. Here are a few tips that’ll help turn you into a human lie detector machine: TICK TOCKDeceptive answers usually take longer to formulate than truthful ones. UM, ERRLiars often mispronounce words, stutter or […]

Good Grammar is Key

There’s nothing more embarrassing than emailing a client or prospect and realizing you’ve made a careless spelling or grammatical error in your email. People are more likely to email or message you than they are to pick up a phone so your grammar has to be up to par. Here are a few common errors […]