Social media is a crucial element for real estate agents. If you don’t take advantage of it, you’ll be missing out on countless deals every year—deals that will go to Susan or Jerry from the office down the road 🙁
Platforms such as Facebook, Twitter and Instagram are important from a social standpoint, but LinkedIn can be a great source of quality leads as it caters to a much more professional audience.
Your LinkedIn profile will be one of the first results that come up when people search for you online, so it’s important to present yourself as a professional. Here are a few tips to help bring your LinkedIn page to life:
Whether we like it or not, we live in a world where we’re instantly judged so it’s critical to represent yourself with a professional photo. No selfies or mugshots need apply!
Create a custom cover graphic for your page. Try to use something that’s locally relevant and then add your logo and a few contact details on top.
PUT YOURSELF OUT THERE
Fill out your profile details including volunteer work, educational background and any special skills or designations you have. While you’re at it, upload a video.
KEYWORDS ARE KEY
Use keywords such as “your city real estate” in your profile and especially in your headline as they’ll help you rank higher on the search engines.
There’s a spot in your profile section where you can create a custom URL. Try to use your name if it’s available or something else that represents your brand.
PUBLISH AN ARTICLE
LinkedIn makes it easy to publish your very own articles just as you would on a blog which you can then turn around and post on other social media platforms!
Make sure you check in each day to view your notifications. It’s also important to occasionally like or comment on posts. When you request to connect with someone, take a second to personalize your invitation.
People love hearing how awesome they are, so take a bit of time each month to send out recommendations. Chances are, they’ll write you one back and if they don’t, someone else will. The more you give, the more you’ll get!
It’s important to regularly post content such as local market stats or upcoming community events. Just don’t share stuff like what you had for dinner last night as no one really cares about that on LinkedIn.
Join a few groups that are real estate related or better yet, create your own group! You could have one for referrals and another one for local professionals. This is where networking can really take off!
LinkedIn may not be as sexy as Facebook or Instagram but when it comes to networking, it’s an absolute goldmine! The key is to use it on a daily basis and if you do, you’ll start to see results that will quickly grow and hopefully change the way you do business. Good luck!
Thank you for this great post. Very nicely written, interesting, and easy to read. I agree with you that Linkedin is very important and that it can really change the course of business.